Monday, September 28, 2009

ANTI-REDBULL

It is the exact opposite of the energy drink – it is a relaxant – and boasts plant ingredients such as chamomile, passiflora/passion flower, valerian, linden and hops sodium. It’s main ingredient is an amino acid called L-Theanine that is commonly found in tea that, according to the Slow Cow site, “increases mental awareness, helps in relaxation without causing sleepiness, reduces stress and anxiety, improves cognition, concentration and sleep quality.”

With all the energy drinks and stimulants on the shelves at the grocer, it was only a matter of time that this anti-stimulant beverage evolved. The site seems to really push the holistic and healthy ingredients in the beverage (claiming it to have similar effects to acupunture or a one-week vacation) , so it will be interesting to see if it appeases the health-conscious and sensitive-to-chemicals consumers in taste.

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