"The Nuance Group Sweden has been selected as the launch partner for The Absolut Company’s new release in travel-retail. Absolut No Label is a limited edition of the 40% abv Absolut vodka and will be available exclusively at Nuance’s Swedish duty-free stores until the end of June.The Absolut No Label bottles are numbered and contain no label or logo. They feature only a removable campaign sticker with the website address, where consumers can find more information and give feedback. The product was launched on May 22 and in Scandinavian travel-retail the exclusivity deal will be extended until the end of August.
The Nuance Group Sweden general manager Karl Walter said: “The Nuance Group places great emphasis on creating a relevant local offer for each of its stores. Swedish by origin, Absolut is a very important part of our World of Vodka section in the Stockholm Arlanda tax-free store, boasting a very prominent display. It will be a pleasure to add this limited-edition Absolut No Label line to our liquor range in Sweden, providing our customers with a truly exclusive offer ahead of any other store downtown or at any airport in the world.”
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