Thursday, October 1, 2009

GOT MILK?

The Pepsi Bottling Group, Inc. (NYSE: PBG) today announced that it has signed an agreement with CytoSport, Inc. to distribute Muscle Milk, the leader in protein-enhanced functional beverages in the United States.Under the terms of the agreement, PBG will have a license to distribute the ready-to-drink line of Muscle Milk and Muscle Milk Light in its territories in the U.S. and Canada. The agreement is effective immediately and PBG will begin distribution in the U.S. in January. Financial terms of the transaction were not disclosed."Strengthening and diversifying the PBG product portfolio is one of our top priorities. By teaming up with CytoSport, we are entering a new beverage segment with attractive long-term growth prospects," said PBG North America President Rob King. "Muscle Milk has established itself as one of the leading functional nutrition beverage brands, and adding it to our portfolio will enable us to capitalize on the opportunities in this exciting category."

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