U.S. marketers are touting the soothing qualities of a new breed of "relaxation beverages" as an alternative to still-popular energy drinks, analysts say.
Such non-alcoholic beverages as Drank, with its motto "Slow your roll," are capitalizing on a generation that has become overly hopped-up and stressed out on energy drinks for the past 10 years and are now looking to slow down, The Wall Street Journal reported Saturday.
"I wasn't the only person speaking 50 miles per hour," Drank inventor Peter Bianchi told the newspaper. "It was my personal quest to relax the world."
"I wasn't the only person speaking 50 miles per hour," Drank inventor Peter Bianchi told the newspaper. "It was my personal quest to relax the world."
Other relaxation beverages such as Vacation in a Bottle, which calls itself "the happy relaxation drink," Superliminal Purple Stuff Pro-Relaxation Formula and iChill are being marketed to consumers as a way to "unwind from the grind," the Journal said.
No comments:
Post a Comment