Like our water, our company is New Zealand born and bred.Also like our water, the thinking behind it is pure and simple.First we wanted to source one of the world's purest waters. It was a mystery to us why much of the bottled water in New Zealand was being shipped in from Europe – one of the most industrialised continents on Earth.In contrast, Antipodes is sourced from one of the least populated countries on Earth and in a place renowned for pure water, Antipodes is rated as the purest.Next we wanted to create the perfect sparkling waterto compliment well crafted food and wine. To achieve this we added a fine bead.Finally we wanted it to look good. It didn't have to stand out on a supermarket shelf, because it would never be on one. We didn't want it to stand out on a restaurant table either - even though it would most certainly be on one. We wanted it to compliment a table setting rather than dominate it. We believe the heroes of the table should be the wine and food, not the water bottle.So we kept the bottle short and fat and we kept it clean and simple. We wanted it to look as pure on the outside as it in fact was on the inside.Monday, October 12, 2009
ANTIPODES
Like our water, our company is New Zealand born and bred.Also like our water, the thinking behind it is pure and simple.First we wanted to source one of the world's purest waters. It was a mystery to us why much of the bottled water in New Zealand was being shipped in from Europe – one of the most industrialised continents on Earth.In contrast, Antipodes is sourced from one of the least populated countries on Earth and in a place renowned for pure water, Antipodes is rated as the purest.Next we wanted to create the perfect sparkling waterto compliment well crafted food and wine. To achieve this we added a fine bead.Finally we wanted it to look good. It didn't have to stand out on a supermarket shelf, because it would never be on one. We didn't want it to stand out on a restaurant table either - even though it would most certainly be on one. We wanted it to compliment a table setting rather than dominate it. We believe the heroes of the table should be the wine and food, not the water bottle.So we kept the bottle short and fat and we kept it clean and simple. We wanted it to look as pure on the outside as it in fact was on the inside.
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shipping water around for non-humanitarian reasons and commercial profit should be illegal or taxed to the point where it becomes undesirable to purchase the product much like cigarettes.
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