DRINK MONKEY

—Adina for Life Inc. launched a new beverage line called Adina Holistics. The new drinks are available in five varieties: Honey Eucalyptus, Peach Amalaki, Blackberry Hibiscus, Honey Lemon Aloe and Mango Orange Chamomile. Acknowledging the growing awareness and acceptance of holistic and natural health by U.S. consumers, Adina for Life created the line of natural beverages to tap into the 5,000-year-old traditional Chinese medicine of Ayurveda.
Deriving its company name from the word “adina”, which loosely translates to “life in its holistic and spiritual dimension”, the Adina team, which is comprised of seasoned beverage industry veterans that include the founders of Odwalla and SoBe, strives to create beverages that are organic and sustainable. They’re company mantra, “don’t just taste good – do good” have made them proponents of healthy and sustainable drink and has lead the company to search the world for the best Fair Trade suppliers, co-ops and organic family farms.