ECHO WATER

Echo Beverages, a Los Angeles based startup, is announcing the launch of its first product; echo water. Echo is packaged in a 100% post-consumer recycled plastic (rPET) bottle and urges people to change their bottled water habits by using the product as a convenience rather than a sole source of clean water.

“Our goal is to rethink every aspect of how bottled water is made, sold and used,” says Michael Balyasny, CEO of Echo Beverages, “we saw the industry heading in the wrong direction and wanted to find a common sense approach to bottled water. That’s what led us to create echo: it’s responsibly packaged, made and sold locally, and encourages people to be conscious of the environmental impact of every bottle.”
Responsibly Packaged:

By using 100% post-consumer recycled plastic echo reduces the lifecycle impact of every bottle by approximately 30% when compared to using virgin plastic. Echo’s post-consumer bottle can be recycled again and turned into another new bottle, doing so reduces demand for oil and ensures we make the most of resources we already have. Echo also uses 100% recycled paperboard for its cases, and is continuously seeking new ways to further reduce the environmental impact of its packaging.

Made and Sold Locally:

Echo is made in Los Angeles, uses local tap as its water source and distributes locally to reduce the footprint associated with shipping water. “Extracting and shipping spring water, even from a source in Southern California has a huge environmental impact,” says Michael “we couldn’t justify using spring water when tap can be expertly filtered and enhanced with electrolytes to taste great and hydrate just as well or better than spring water. Shipping water doesn’t make sense on any level.”