NEW NAKED BERRY VEGGIE!!!

ONROVIA, Calif.–Naked® Juice unveiled two new, vegetable-rich smoothies: Berry Veggie Machine™ and Orange Carrot. The new Berry Veggie Machine™ contains purple carrots, sweet potatoes, red beets, sweet corn, cherries, strawberries and plums. This combination provides an excellent source of vitamins A, C, E, B3, B5, B6, B12, potassium, fiber, iron and calcium. Plus, it holds two whole servings of veggies and one serving of fruit in each 15.2oz bottle. In the Orange Carrot smoothie, there is one serving of veggies and two servings of fruit in each 15.2oz bottle. Naked’s Orange Carrot and Berry Veggie Machine™ contain no added sugars or preservatives.

HONEST KOMBUCHA

iveliness is front and center of the brand design by Moxie TM, Inc. for Honest Beverage’s newest entry in the functional beverage market: Honest Kombucha. The beverage, an ancient Chinese tonic, which has purported health benefits, will come in three flavors: lemon ginger, peach mango and berry hibiscus, and will be available on shelves in Whole Foods nationally in January for an excusive 2-month period before distribution to other natural food markets.

“The appeal of Kombucha is its healing properties; we had to strike the right balance between retaining the equities of the Honest brand while creating a design as unique as the product inside,” says Tammy Vaserstein, Creative, Principal, Moxie TM, Inc.

To design the packaging graphics for the organic beverages, Moxie TM found inspiration in the product itself. Kombucha is unusual: it is sweet-sour, fermented, and acidic product. For centuries, the Chinese have claimed that it is a “fountain of youth elixir.” The drink contains live active probiotic cultures, with visible sediment in each bottle.

The design dials up the intrigue and energy promise of the product, drives home its spirited qualities, and differentiates it from the competitors. The main icon featured in the center of each bottle is a little wild, lively and what Vaserstein calls, “raw.” This reflects the product description on each bottle: “Live, Organic & Raw.” The white label strengthens the product’s “refreshing” qualities. Moxie TM used bright, vibrant colors for each SKU, to emphasize the energy of the product and provide contrast with the white label. As part of the Honest Beverage line, the design retains the Honest brandmark and the black bands at the top and bottom of the label thus connecting Honest Kombucha to other Honest products on shelf.

ECHO WATER

Echo Beverages, a Los Angeles based startup, is announcing the launch of its first product; echo water. Echo is packaged in a 100% post-consumer recycled plastic (rPET) bottle and urges people to change their bottled water habits by using the product as a convenience rather than a sole source of clean water.

“Our goal is to rethink every aspect of how bottled water is made, sold and used,” says Michael Balyasny, CEO of Echo Beverages, “we saw the industry heading in the wrong direction and wanted to find a common sense approach to bottled water. That’s what led us to create echo: it’s responsibly packaged, made and sold locally, and encourages people to be conscious of the environmental impact of every bottle.”
Responsibly Packaged:

By using 100% post-consumer recycled plastic echo reduces the lifecycle impact of every bottle by approximately 30% when compared to using virgin plastic. Echo’s post-consumer bottle can be recycled again and turned into another new bottle, doing so reduces demand for oil and ensures we make the most of resources we already have. Echo also uses 100% recycled paperboard for its cases, and is continuously seeking new ways to further reduce the environmental impact of its packaging.

Made and Sold Locally:

Echo is made in Los Angeles, uses local tap as its water source and distributes locally to reduce the footprint associated with shipping water. “Extracting and shipping spring water, even from a source in Southern California has a huge environmental impact,” says Michael “we couldn’t justify using spring water when tap can be expertly filtered and enhanced with electrolytes to taste great and hydrate just as well or better than spring water. Shipping water doesn’t make sense on any level.”

RAAW JUICES

Our Juice company started in the kitchen of our restaurant. We purchased a juicer at Wal-Mart for $35.95 and a Blender for $21.00 and some change and decided to make our juices RAW. As restaurant owners it was customary for our mornings to start at 5:00 am, so at the crack of dawn everyday we would make our way down to the Miami Market right there on 12th Street.

After coming up with our unique juice combinations, we decided to sell them in our restaurant but decided to tell the customers that we were carrying the line for another company. We did this to get a true feedback as to how they felt. If we did it the other way around, they would feel obligated to say they liked them, when they really didn't.

The juices were a hit! The unique combination flavors were always a conversation piece. Even though the company makes no health claims, most of our customers have reported that these juices have helped them with nausea, hypertension, gout, and even urinary tract infections. As more and more of the restaurant business turned to the popularity of the juices, in August 2008, we decided to sell our restaurant and open a juice establishment. Shortly thereafter, we formed RAW Foods International.

In September 2008 (the same year we incorporated) we decided to venture out and take our chances by entering our juices in the Western Hemisphere Premier Food & Beverage Show in Miami. This decision was quite impulsive so we had no time to make labels, not to mention the costs involved with such an ordeal so we decided to make them ourselves.

Our labels were "not waterproof" so while the juices were tasting great, our labels were wet, some fell off the bottles--might I add, we were totally embarrassed, but I must tell you, my partner who is very charismatic showed up with a Styrofoam cooler filled with juices and a big smile!! Two weeks later however, we received a phone call telling us we were First Place Winners in the category of “Best Non-Alcoholic Beverages in the Americas,” and was presented with an award. "Did I say in the Western Hemisphere?"....Yes

Since winning this award, we were featured in the March 2009 edition of the Beverage Industry Magazine and thereafter were contacted by major players in the industry. We were also featured on NBC 6 and had joint venture proposals thrown at us. Our ambition is to go national and of course international, we know we cant do this as lone rangers, but we will do it with a team of people who believe in the brand and know what we stand for!

We have since contracted with the best Aseptic bottler who flash pasteurizes our juices per FDA regulations, but I promise you, they taste just the same...RAAW!