The Coca-Cola Company announces $7.5 million Haiti Hope Project to boost incomes of 25,000 mango farmers in Haiti

The Coca-Cola Company announces $7.5 million Haiti Hope Project to boost incomes of 25,000 mango farmers in Haiti

NEW NAKED BERRY VEGGIE!!!

ONROVIA, Calif.–Naked® Juice unveiled two new, vegetable-rich smoothies: Berry Veggie Machine™ and Orange Carrot. The new Berry Veggie Machine™ contains purple carrots, sweet potatoes, red beets, sweet corn, cherries, strawberries and plums. This combination provides an excellent source of vitamins A, C, E, B3, B5, B6, B12, potassium, fiber, iron and calcium. Plus, it holds two whole servings of veggies and one serving of fruit in each 15.2oz bottle. In the Orange Carrot smoothie, there is one serving of veggies and two servings of fruit in each 15.2oz bottle. Naked’s Orange Carrot and Berry Veggie Machine™ contain no added sugars or preservatives.

HONEST KOMBUCHA

iveliness is front and center of the brand design by Moxie TM, Inc. for Honest Beverage’s newest entry in the functional beverage market: Honest Kombucha. The beverage, an ancient Chinese tonic, which has purported health benefits, will come in three flavors: lemon ginger, peach mango and berry hibiscus, and will be available on shelves in Whole Foods nationally in January for an excusive 2-month period before distribution to other natural food markets.

“The appeal of Kombucha is its healing properties; we had to strike the right balance between retaining the equities of the Honest brand while creating a design as unique as the product inside,” says Tammy Vaserstein, Creative, Principal, Moxie TM, Inc.

To design the packaging graphics for the organic beverages, Moxie TM found inspiration in the product itself. Kombucha is unusual: it is sweet-sour, fermented, and acidic product. For centuries, the Chinese have claimed that it is a “fountain of youth elixir.” The drink contains live active probiotic cultures, with visible sediment in each bottle.

The design dials up the intrigue and energy promise of the product, drives home its spirited qualities, and differentiates it from the competitors. The main icon featured in the center of each bottle is a little wild, lively and what Vaserstein calls, “raw.” This reflects the product description on each bottle: “Live, Organic & Raw.” The white label strengthens the product’s “refreshing” qualities. Moxie TM used bright, vibrant colors for each SKU, to emphasize the energy of the product and provide contrast with the white label. As part of the Honest Beverage line, the design retains the Honest brandmark and the black bands at the top and bottom of the label thus connecting Honest Kombucha to other Honest products on shelf.

ECHO WATER

Echo Beverages, a Los Angeles based startup, is announcing the launch of its first product; echo water. Echo is packaged in a 100% post-consumer recycled plastic (rPET) bottle and urges people to change their bottled water habits by using the product as a convenience rather than a sole source of clean water.

“Our goal is to rethink every aspect of how bottled water is made, sold and used,” says Michael Balyasny, CEO of Echo Beverages, “we saw the industry heading in the wrong direction and wanted to find a common sense approach to bottled water. That’s what led us to create echo: it’s responsibly packaged, made and sold locally, and encourages people to be conscious of the environmental impact of every bottle.”
Responsibly Packaged:

By using 100% post-consumer recycled plastic echo reduces the lifecycle impact of every bottle by approximately 30% when compared to using virgin plastic. Echo’s post-consumer bottle can be recycled again and turned into another new bottle, doing so reduces demand for oil and ensures we make the most of resources we already have. Echo also uses 100% recycled paperboard for its cases, and is continuously seeking new ways to further reduce the environmental impact of its packaging.

Made and Sold Locally:

Echo is made in Los Angeles, uses local tap as its water source and distributes locally to reduce the footprint associated with shipping water. “Extracting and shipping spring water, even from a source in Southern California has a huge environmental impact,” says Michael “we couldn’t justify using spring water when tap can be expertly filtered and enhanced with electrolytes to taste great and hydrate just as well or better than spring water. Shipping water doesn’t make sense on any level.”

RAAW JUICES

Our Juice company started in the kitchen of our restaurant. We purchased a juicer at Wal-Mart for $35.95 and a Blender for $21.00 and some change and decided to make our juices RAW. As restaurant owners it was customary for our mornings to start at 5:00 am, so at the crack of dawn everyday we would make our way down to the Miami Market right there on 12th Street.

After coming up with our unique juice combinations, we decided to sell them in our restaurant but decided to tell the customers that we were carrying the line for another company. We did this to get a true feedback as to how they felt. If we did it the other way around, they would feel obligated to say they liked them, when they really didn't.

The juices were a hit! The unique combination flavors were always a conversation piece. Even though the company makes no health claims, most of our customers have reported that these juices have helped them with nausea, hypertension, gout, and even urinary tract infections. As more and more of the restaurant business turned to the popularity of the juices, in August 2008, we decided to sell our restaurant and open a juice establishment. Shortly thereafter, we formed RAW Foods International.

In September 2008 (the same year we incorporated) we decided to venture out and take our chances by entering our juices in the Western Hemisphere Premier Food & Beverage Show in Miami. This decision was quite impulsive so we had no time to make labels, not to mention the costs involved with such an ordeal so we decided to make them ourselves.

Our labels were "not waterproof" so while the juices were tasting great, our labels were wet, some fell off the bottles--might I add, we were totally embarrassed, but I must tell you, my partner who is very charismatic showed up with a Styrofoam cooler filled with juices and a big smile!! Two weeks later however, we received a phone call telling us we were First Place Winners in the category of “Best Non-Alcoholic Beverages in the Americas,” and was presented with an award. "Did I say in the Western Hemisphere?"....Yes

Since winning this award, we were featured in the March 2009 edition of the Beverage Industry Magazine and thereafter were contacted by major players in the industry. We were also featured on NBC 6 and had joint venture proposals thrown at us. Our ambition is to go national and of course international, we know we cant do this as lone rangers, but we will do it with a team of people who believe in the brand and know what we stand for!

We have since contracted with the best Aseptic bottler who flash pasteurizes our juices per FDA regulations, but I promise you, they taste just the same...RAAW!

SCHWARZE DOSE 28

The day has 28 hours – with Schwarze Dose 28, the new lifestyle beverage full of natural energy. Not only does is taste differently, its effect is also like no other drink’s: No taurine, no artificial flavors, colorants or preservatives. And made in Germany.

Schwarze Dose 28 and its pure ingredients increase your performance in a natural way. Schwarze Dose 28 contains extracts of the Brazilian açaí berry (pronounced: assa-i), the beverage’s main energy provider that lends the unique fruity taste. The berry grows exclusively in the tropical region of Amazonia. It helps build a strong defense and supplies seven times more energy than, for instance, milk to the human organism, particularly in times of stress and pressure. Selected plant extracts, natural flavors, caffeine and guarana as well as saccharose and isomaltulose as energy sources contribute to an increased resilience.

ROCKSTAR RECOVERY

ockstar Recovery is, as most “recovery” drinks are, a blend of energy and hydration elements, including caffeine, electrolytes, vitamins, and a proprietary blend of herbal ingredients. Featuring 3 percent lemon juice, the product has a very natural and enjoyable lemon flavor that’s delivered in a non-carbonated format. It’s sweetened with sugar, ace-k, and sucralose, which makes it have a very natural tasting level of sweetness, only 20 calories per can, and minimal sweetener aftertaste. Functionally, it has a cocktail of energy ingredients (including 160 mg of caffeine per can) and added electrolytes. In our tests, the product definitely has some kick to it – and it’s pretty hydrating. However, it’s hard to say how this product will perform against other hydration products. Packaging is a 16 oz. can that’s been given a bright yellow paint job as well as a glossy black coat on the top of the can. There’s a lot for the eye to digest, but overall, we like the execution of the package. Overall, we really like this product, including its flavor, function, and packaging.

NAKED COCONUT WATER

Naked Juice, a subsidiary of PepsiCo, introduced Naked Coconut Water. The variety is made with 100 percent coconut water made from Brazilian coconuts. Naked Coconut Water is all-natural, fat free and cholesterol free and contains no added sugars or preservatives. The juice contains 650 mg. of potassium, 65 mg. of calcium and 23 mg. of magnesium, which provides electrolyte benefits, the company says. Packaged in an 11.2-ounce aseptic carton, it contains 60 calories per serving. Naked Coconut Water is available nationwide in Whole Foods Markets for a suggested retail price of $1.99.

CELEBS JOIN VITA COCO!

Vita Coco, the nation’s best-selling coconut water and one of the fastestgrowing beverage brands in the U.S., today announced a group of high-profile new investors into the five-year old, New York-based beverage company. With over 60% share of the coconut water market and annual revenues more than doubling in 2009 from the previous year, Vita Coco is headed to record sales in 2010 and beyond. It was officially confirmed today by Vita Coco CEO and co-founder Michael Kirban that entertainment manager Guy Oseary and his client Madonna invested in Vita Coco. Oseary also brought on board Matthew McConaughey, Demi Moore and Red Hot Chili Peppers frontman Anthony Kiedis as additional Vita Coco investors. “This group of investors chose to invest because they’ve all been brand loyalists, drink Vita Coco regularly and believe in the growth potential of the Vita Coco brand,” stated Kirban.

POMx SHOTS!

Every day you’re exposed to free radicals. Some are from outside factors, like pollution and radiation; and some from inside, like stress and hormones. Fight back with POMx. Each shot packs a super-concentrated 1300mg punch of POMx, an ultra-potent natural antioxidant. It has more free-radical- fighting power than red wine, grape seed and acai extracts. So go ahead and drink POMx. It’s the best shot you can take. Learn more about POMx.
Ingredients: Water, organic agave syrup, POMx (POM Wonderful Pomegranate Antioxidant Extract – patent pending), natural flavors.