SCHWARZE DOSE 28

The day has 28 hours – with Schwarze Dose 28, the new lifestyle beverage full of natural energy. Not only does is taste differently, its effect is also like no other drink’s: No taurine, no artificial flavors, colorants or preservatives. And made in Germany.

Schwarze Dose 28 and its pure ingredients increase your performance in a natural way. Schwarze Dose 28 contains extracts of the Brazilian açaí berry (pronounced: assa-i), the beverage’s main energy provider that lends the unique fruity taste. The berry grows exclusively in the tropical region of Amazonia. It helps build a strong defense and supplies seven times more energy than, for instance, milk to the human organism, particularly in times of stress and pressure. Selected plant extracts, natural flavors, caffeine and guarana as well as saccharose and isomaltulose as energy sources contribute to an increased resilience.

ROCKSTAR RECOVERY

ockstar Recovery is, as most “recovery” drinks are, a blend of energy and hydration elements, including caffeine, electrolytes, vitamins, and a proprietary blend of herbal ingredients. Featuring 3 percent lemon juice, the product has a very natural and enjoyable lemon flavor that’s delivered in a non-carbonated format. It’s sweetened with sugar, ace-k, and sucralose, which makes it have a very natural tasting level of sweetness, only 20 calories per can, and minimal sweetener aftertaste. Functionally, it has a cocktail of energy ingredients (including 160 mg of caffeine per can) and added electrolytes. In our tests, the product definitely has some kick to it – and it’s pretty hydrating. However, it’s hard to say how this product will perform against other hydration products. Packaging is a 16 oz. can that’s been given a bright yellow paint job as well as a glossy black coat on the top of the can. There’s a lot for the eye to digest, but overall, we like the execution of the package. Overall, we really like this product, including its flavor, function, and packaging.

NAKED COCONUT WATER

Naked Juice, a subsidiary of PepsiCo, introduced Naked Coconut Water. The variety is made with 100 percent coconut water made from Brazilian coconuts. Naked Coconut Water is all-natural, fat free and cholesterol free and contains no added sugars or preservatives. The juice contains 650 mg. of potassium, 65 mg. of calcium and 23 mg. of magnesium, which provides electrolyte benefits, the company says. Packaged in an 11.2-ounce aseptic carton, it contains 60 calories per serving. Naked Coconut Water is available nationwide in Whole Foods Markets for a suggested retail price of $1.99.

CELEBS JOIN VITA COCO!

Vita Coco, the nation’s best-selling coconut water and one of the fastestgrowing beverage brands in the U.S., today announced a group of high-profile new investors into the five-year old, New York-based beverage company. With over 60% share of the coconut water market and annual revenues more than doubling in 2009 from the previous year, Vita Coco is headed to record sales in 2010 and beyond. It was officially confirmed today by Vita Coco CEO and co-founder Michael Kirban that entertainment manager Guy Oseary and his client Madonna invested in Vita Coco. Oseary also brought on board Matthew McConaughey, Demi Moore and Red Hot Chili Peppers frontman Anthony Kiedis as additional Vita Coco investors. “This group of investors chose to invest because they’ve all been brand loyalists, drink Vita Coco regularly and believe in the growth potential of the Vita Coco brand,” stated Kirban.